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Audi TT Remastered Campaign
Scala, Kings Cross
To conceptualize and deliver an underground music event as the finale to the year-long celebration of the re-launch of the musically inspired Audi TT.
Audi’s wider campaign involved a partnership with Observer Music Monthly in which they commissioned 14 emerging and cutting-edge artists to re-interpret and re-master classic tracks. Here at CP Bespoke we came up with a truly original idea to re-master classical music in a unique concert at the legendary art-deco former cinema, Scala.
We commissioned Gabriel Prokofiev (Prokofiev’s grandson) to write a Concerto for Turntables and Orchestra. The world premiere of this ground-breaking work was then realized to both client and critical acclaim in a stunning performance with DJ Yoda and the 44 piece Heritage Orchestra.
Subtle design and client branding was incorporated into live visual mixes to provide the backdrop for the event which was enjoyed by an audience of over 1,000 invited guests. A bespoke VIP area was then created for Audi and their guests overlooking the main stage in order to fully appreciate the climax of the TT Remastered campaign.